Wednesday, September 4, 2013

Guest Post: Focus on Marketing with Kimberly Kinrade

Today I am turning over my blog to my Author friend Kimberly Karpov-Kinrade. She is going to let us know a little bit about the importance of marketing yourself and your book. Branding is an important part of those of us who are trying to make our way in the Indie world. Kimberly has an awesome online seminar coming up, one I know I am taking part in to further help me to promote you guys through my blog tour business. (As well as my own books!)  So take a look and see for yourself. How important is marketing to you and your books? I know Kimberly's words ring true to my life.
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So you wrote a book, or are currently working on it. That’s awesome!

But writing your book is only one part of the process. It’s a big part, don’t get me wrong, but if your goal is to actually make MONEY doing this, to make a living or, at least pay a few bills, then you need to take the marketing part of your novel seriously.

Most writers aren’t marketers. That’s where I come in.

I went from being a single mom on welfare after my divorce years ago, to an award-winning, bestselling author making a 6 figure income on ROYALTIES ALONE. That’s right, ALL of that comes from book sales.

I don’t say this to brag, not at all. I’m not a New York Times bestseller (yet), or a household name (yet), but I am a successful mid-list author who has hit a few bestseller lists and sells consistently, particularly the titles I published under my own imprint. (Why I believe SO MUCH in being your own publisher, but that’s a story for another post.)

While I have a lot of books out, the first 10 are with a publisher, and I have very little say over marketing, so they don’t sell a whole lot. My recent books starting this January were under my imprint, allowing me to control the marketing, and they TOOK OFF! I’m now having months where I make more in 30 days then I did in a whole freaking year before.

I’ve been a marketing director for a small press, worked for a publicity company, and owned my own marketing and design company, and through it all I’ve learned a lot about how to sell books, how to brand authors, what works and what doesn’t.

I don’t take clients anymore, but I recently got offered a chance to teach a class with the lovely and talented Rebecca T. Dickson on marketing basics for authors, and I jumped at the chance.
Why? Because I love marketing, and I want to share that love with you. I love writing too; I’m one of those weird hybrid freaks! lol My husband (Dmytry Karpov) and I are a team. We write and market together, this whole business is ours, and we love love love it!

And it’s not as hard as you think. In this class, the first thing you’ll get is instant access to a bonus tutorial where I’ll teach you one simple super secret trick that will help you improve your sales on Amazon. You’ll learn how to get your book listed on up to 7 bestseller lists (depending on how it’s selling), and how to use that to make more money! This is so ridiculously easy, but almost no one knows how to do it. I’m going to show you how as soon as you sign up for this class.
Then, on September 14th from 1-4 p.m. EDT I’m going to teach you everything you need to know about how to build your platform and all the tools of social media to find your fans and sell your book (and get THEM helping you to sell your book.) These days, book sales are about word of mouth and tribe building, and by the end of this class you’ll have all the tools you need to do it like a pro and HAVE FUN while you do it.

Now head on over to the sign up page here and get an early bird discount if you register by September 7th! Go do it now, because you’re going to want in on this, I promise you that!
Also, if this goes well and people are excited, there will be more. I have lots of accumulated tricks, ideas and knowledge about marketing and publishing that I’m dying to share, so help me make this a success so I can keep offering these classes and teaching you what I know.

When it comes to writing and publishing and marketing, we have to work together. There’s no shortage of readers, and we as authors are NOT in competition with each other. We’re going to have a blast in this class, and I really want to see YOU there. So come on over and SIGN UP HERE, then invite a friend or two or four, because I’m also going to give you your first lesson in incentivized marketing when you sign up. See? Fun! I can’t wait to see you there!

What do you want to learn how to do when it comes to book marketing?

Kimberly Kinrade (also known as Kimberly  Karpov-Kinrade or Karpov Kinrade), is an award winning and bestselling indie author of the Seduced Saga, the Deveaux series, the Forbidden Trilogy and more. Karpov Kinrade (a husband/wife writing team) has more than 12,000 Twitter followers, a tribal Twitter reach of more than 1 million, more than 9,000 Facebook followers and friends, and has hit multiple #1 bestseller lists on Amazon.

Kinrade has been ranked in the top 30 authors for Fantasy, Science Fiction, and Fantasy Romance on Amazon. She’s also worked as marketing director for a publisher and owned her own business with her husband and co-author, Dmytry Karpov, doing publicity, editing and design for authors. Now she and her husband write full-time (and support three kids comfortably on that income). That is every writer’s dream. She occasionally teaches classes to other authors to share what’s she’s learned along the way. Find them at http://KarpovKinrade.com

2 comments:

  1. Thanks so much for having me on your blog today. I love the look of your site. So cute! :)

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    1. My pleasure having you! And thank you so much ;) Can't wait for the class

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